case studiesA collection of 2 posts

Marketing

Difficulty:

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Bottom of Funnel (BOFU) Marketing: How to Close the Sale and Convert Leads into Customers

You’ve successfully guided your prospects through the awareness (TOFU) and consideration (MOFU) stages of your marketing funnel….

Marketing

Difficulty:

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Middle of Funnel (MOFU) Marketing: How to Nurture Leads Into Buyers with Smart Tactics

So, you’ve successfully captured someone’s attention at the Top of Funnel (TOFU) – fantastic! They know who…